Pay Per Click (PPC)
Generating Website Traffic With Instant Results
Pay Per Click (PPC) is a method of advertising through Google, Bing or Yahoo whereby you pay the search engine everytime a user clicks on your advert. The adverts are displayed at the top, or to the right of the normal, organic free search results.
You advertise here by setting up an account with the appropriate search engine, where you enter the keywords or phrases that you would like to appear for. Once you have done this, you enter the maximum value that you are prepared to pay each time somebody clicks on your link. The company who appear at the top for each given keyword or phrase is determined by the amount you have offered to pay for each click; the highest bidder appears at the top, so on and so forth.
As you can imagine this process can be costly, however it can get you right to the top of the search results instantly, therefore generating immediate traffic for your website. The links at the top and right hand side tend to stand out more than the organic free search results (on the left hand side), and so are regularly clicked on by internet users.
The process sounds simple, but if the campaign isn't carefully managed via your search engine account then you could end up paying a significant amount of money for traffic that doesn't bring results; economically speaking. Yes, this type of advertising does generate immediate traffic to your site, and you will certainly see an increase in visitors. However, in the same breathe this doesn't guarantee that you will recieve more orders or that your phone will be ringing off the hook.
Many companies choose to run PPC campaigns alongside a normal SEO campaign so that they can almost saturate the front page with their website's presence. This will of course increase the chance of visitors to the website, and thus reduce the opportunity users have to go to a competitor. Taking this approach can be costly, but if done correctly you will see a considerable increase in website traffic, and therefore enquiries and sales.
ShoutAbout offer a pay per click management service, to ensure that your account is correctly configured to generate the best possible results and perform at its optimum level. We will research suitable keywords for your business and review the activity of your competitors; ensuring you have a cost-effective campaign that generates relevant traffic to your web site. We will always endeavour to maintain the lowest cost-per-click where possible, saving you money.
For more information on our pay per click management services, why not give us a call on 01952 211 436.
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