Online Marketing Overview

Over the last 10 years online marketing has changed significantly and continues to do so. Internet marketing as a whole, is very broad, and includes e-mail marketing, social media, viral marketing, pay-per-click advertising, organic search engine optimistation, banner advertisements and back linking to name a few - all of which have different advantages, but contribute in equal measures to a good online marketing campaign.

Some of these methods lend themselves to certain businesses or organisations more than others, so it is important to select the routes that are more suitable to you, and therefore more likely to bring results. Its all well and good having ten times more visitors on your site per day, but what if they arent looking for the services you offer, and have simply stumbled upon your website by mistake.

This is where ensuring the traffic is both relevant and targeted becomes important; by using the correct marketing channels and selecting the most appropriate keywords to aim for.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is an integral part of any website marketing strategy, and can be crucial to its success. Without search engine optimisation, you may have the best looking, and most effective website out there - but if nobody can find it then what's the point?

SEO is a very cost effective way of expanding your customer base by driving traffic to your website, which of course is crucial for improving conversion rates and increasing sales figures.

ShoutAbout has a proven track record of optimising our client’s websites to achieve high search engine ranking positions, which in turn has had an impressive effect on the revenue that has been generated.

More information on our Search Engine Optimisation services.

Pay-Per-Click (PPC)

Pay Per Click (PPC) is a paid-for service that allows you to achieve top search engine positions for your website immediately. It is a very useful tool for businesses that want to make an immediate impact with their new website; rather than waiting for natural rankings to come into effect.

For a one off setup cost and a small monthly fee, ShoutAbout can manage your Pay Per Click campaign and ensure that your account is correctly configured to generate the best possible results. We will research suitable keywords for your business and review the activity of your competitors; ensuring you have a cost-effective campaign that generates relevant traffic to your web site.

ShoutAbout will continuously monitor and adjust your campaign for optimum performance, sending you a detailed monthly report.

More information on our Pay-Per-Click services.

Marketing Strategy and Advice

ShoutAbout believe in supporting our clients throughout the life of their website, rather than just ‘leaving you to it’.

We enjoy seeing our websites come to fruition just as much as our clients do; with that in mind ShoutAbout are on hand to offer ongoing marketing advice and strategies in order to achieve maximum results for your business.

ShoutAbout can provide you with the tools to monitor your web site traffic and associated statistics. This is an extremely useful marketing tool, which can be used to not only monitor the web site's performance but also to plan marketing strategies and campaigns for your business. We offer ongoing traffic analysis and support, just incase you do not feel comfortable doing so. From this information we are able to advise possible improvements to your website that will increase its performance and therefore increase your customer base and sales revenue.

More information on our Marketing Strategy & Advice.